We’ve been talking fashion collabs all week! First Maison Martin Margiela for H&M, then designers partnering with Harrods department store for Disney princess designs, and now news of Prabal Gurung for Target has surfaced. Don’t you love this cozy, collaborative, “can’t we all just get along” side of fashion? Aside from the perceived disconnect with mainstream chains and high-fashion, the designer/mega store dynamic is definitely a “thing”… we’re feeling it.
Anne Hathaway and Amanda Seyfried in Prabal Gurung
Kate Middleton and Kate Hudson in Prabal Gurung
Michelle Obama in Prabal Gurung
Prabal Gurung has dressed some of the worlds most fabulous women and now the Singapore-born New York designer will be bringing his figure flattering, sexy and wearable pieces to Target. This isn’t the international superstores first partnership, riding on the coattails of a recent Jason Wu collab and an upcoming Neiman Marcus collection (launching Dec. 1st) that will feature 24 designers including Carolina Herrera, Oscar de la Renta, and Tracy Reese. Of the brief partnership Gurung says, “The reason I wanted to do this collaboration with Target was to offer what I do to a wider audience.”
Prabal Gurung for Target 2013
The Prabal Gurung 80-piece collection will include clothes (ranging from $20 to $200), shoes, accessories, and jewelry (from $13 to $40) in both stores and on Target.com. It debuts on February 10th and will most likely be swept up within hours. We’re predicting a lot of bold colors and prints strolling around next Valentines Day.
Check out a sneak peek of the collection and Gurung’s thoughts on his upcoming designs and his love driven aesthetic.